marketing strategy
Sales promotion plan
A marketing strategy is a plan for reaching potential customers and converting them into buyers.
It encompasses target audience identification, messaging, channel selection, and competitive positioning.
Companies develop marketing strategies to guide decisions about advertising, pricing, and brand presentation: Their marketing strategy focused on social media influencers rather than traditional advertising.
Organized effort toward goal
- promotionRank increase or publicity
- targetingSelecting as objective
- audienceGathered viewers collectively
- reachExtend to touch
frequency · impressions · engagement · copywriting · commercial · billboard · broadcast · demographics
Company's distinctive public face
- positioningArranging in specific locations
- differentiationRecognizing meaningful differences
- value propositionPromised benefit to customers
- brand equityWorth of name recognition
brand awareness · brand loyalty · perception · reputation · logo · tagline · persona · archetype
Long-distance fluid transport tube
- conversionAct of changing states
- leadsGoes in front
- prospectsExpected future outcomes
- funnelCone directing flow
revenue · forecasting · closing · CRM · upselling · cross-selling · B2B · B2C
Division into sections
- positioningArranging in specific locations
- budget allocationPlanned distribution of funds
- KPIsMeasurable performance benchmarks
- ROIProfit-to-cost ratio
Improving site discoverability
- SEMAds or microscopy abbreviation
- social mediaOnline content-sharing platforms
- analyticsSystematic examination of datasets
- click-through ratePercentage of viewers selecting
A/B testing · landing page · programmatic · omnichannel · remarketing
Measuring against top performers
- SWOTStrategic planning framework
- positioningArranging in specific locations
- differentiationRecognizing meaningful differences
- nicheRecessed wall space
segmentation · barriers to entry · price war · competitive advantage · blue ocean
campaign
Organized effort toward goal
- promotionRank increase or publicity
- targetingSelecting as objective
- audienceGathered viewers collectively
reach · frequency · impressions · engagement · copywriting · commercial · billboard · broadcast · demographics · psychographics
brand identity
Company's distinctive public face
- positioningArranging in specific locations
- differentiationRecognizing meaningful differences
- value propositionPromised benefit to customers
brand equity · brand awareness · brand loyalty · perception · reputation · logo · tagline · persona · archetype · naming
pipeline
Long-distance fluid transport tube
- conversionAct of changing states
- leadsGoes in front
- prospectsExpected future outcomes
funnel · revenue · forecasting · closing · CRM · upselling · cross-selling · B2B · B2C · pitch
segmentation
Division into sections
- positioningArranging in specific locations
- budget allocationPlanned distribution of funds
- KPIsMeasurable performance benchmarks
ROI · roadmap · objectives · tactics · campaign planning
SEO
Improving site discoverability
- SEMAds or microscopy abbreviation
- social mediaOnline content-sharing platforms
- analyticsSystematic examination of datasets
click-through rate · A/B testing · landing page · programmatic · omnichannel · remarketing
benchmarking
Measuring against top performers
- SWOTStrategic planning framework
- positioningArranging in specific locations
- differentiationRecognizing meaningful differences
niche · segmentation · barriers to entry · price war · competitive advantage · blue ocean
- Marketing Topicspublic relations, brand management, personal branding
- Catalog Productionlayout, design, typography, photography, printing
- self-employmentself-employed, freelancing, self-employment, sole proprietorship, sole proprietor
- trade secretstrade secret, secret recipe, proprietary blend, formula, chemical formula
marketing strategysupply chain management
Overseeing product flow completely
market, strategy, marketing, supermarket, strategic, markets, strategies, marketer, strategist