blue ocean
Azure open water
Blue ocean describes an uncontested market space with little or no competition, as opposed to a "red ocean" where rivals fight over the same customers.
The term comes from business strategy: They're looking for blue ocean opportunities rather than competing in saturated markets.
The metaphor suggests clear waters versus waters bloodied by competitive struggle.
- deepFar from surface
- deep seaLightless ocean zone
- azureLight sky tone
- vastExtremely great in size
- open waterUnobstructed body navigable freely
waves · white caps · horizon · sailing · smooth sailing · endless · cerulean · depths · maritime · tides · expanse · turquoise · seascape · tranquil · strategy · competitive advantage · untapped · uncharted
- business strategystrategy, competitive advantage, market share, profitability, differentiation
- marketing strategyproduct, price, place, promotion, positioning
- Strategy ToolsSWOT analysis, SWOT, gap analysis, competitive analysis, stakeholder analysis
- market rivalryrivalry, rivals, competitors, competition, price war
- Startupsstartup, founder, founders, startups, co-founder
- Innovation Methodsbrainstorming, design thinking, ideation, prototyping, iteration
body of water type
blue oceanlake
Enclosed body of freshwater
pond · puddle · swimming pool · river · stream
blue, ocean, blues, bluer, bluest, bluish, blueness, oceanic, oceans