cross-promotion
Brands boost together
Cross-promotion is marketing that advertises two or more products, brands, or entities together for mutual benefit.
A movie studio and a fast-food chain cross-promote when the restaurant sells toys featuring film characters: The superhero franchise cross-promoted with a dozen corporate partners.
The practice leverages each party's audience to expand reach for all.
Shared business arrangement
- collaborationJoint intellectual work
- tie-inCommercial partnership between properties
- co-brandingJoint marketing between companies
- bundlingGrouping items as one
synergy · campaign · affiliate · sponsorship · endorsement · alliance · joint venture · advertising
Broadcast on multiple outlets simultaneously
- guest appearanceBrief role by outsider
- spin-offDerivative from a parent
- franchiseLicensed business operation
- networkInterconnected system
platform · trailer · teaser · cameo · syndication · broadcast · streaming · podcast
Gathered items tied together
- upsellPromote add-ons or upgrades
- point-of-saleWhere transactions occur
- couponCertificate for reduced price
- rebateReturned portion of payment
loyalty program · product placement · checkout · sampling · endcap · shopping cart · merchandising · limited edition
Passing along web addresses
- email blastBulk electronic correspondence
- hashtagLabeled link for posts
- taggingAttaching identifying markers
- repostShare existing content again
share · viral · click-through · landing page · referral code · QR code · influencer post · algorithm
partnership
Shared business arrangement
- collaborationJoint intellectual work
- tie-inCommercial partnership between properties
- co-brandingJoint marketing between companies
bundling · synergy · campaign · affiliate · sponsorship · endorsement · alliance · joint venture · advertising · brand awareness
simulcast
Broadcast on multiple outlets simultaneously
- guest appearanceBrief role by outsider
- spin-offDerivative from a parent
- franchiseLicensed business operation
network · platform · trailer · teaser · cameo · syndication · broadcast · streaming · podcast · social media
bundle
Gathered items tied together
- upsellPromote add-ons or upgrades
- point-of-saleWhere transactions occur
- couponCertificate for reduced price
rebate · loyalty program · product placement · checkout · sampling · endcap · shopping cart · merchandising · limited edition
link sharing
Passing along web addresses
- email blastBulk electronic correspondence
- hashtagLabeled link for posts
- taggingAttaching identifying markers
repost · share · viral · click-through · landing page · referral code · QR code · influencer post · algorithm · engagement
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- publicitypublicity, PR, press conference, publicist, press release
- book promotionbook launch, book tour, book signing, book signings, book trailer
- Creator Economyinfluencer, YouTuber, streamer, podcaster, blogger
- digital marketingSEO, SEM, lead generation, landing pages, conversion rate
- local marketinglocal ads, local partnerships, local events, geotargeting, geo-targeting