bundling

Wrapping items together

Bundling is the practice of grouping items or services together as a package, typically for sale: Cable companies love bundling internet with phone service.

The term also refers to the act of gathering things into a bundle or wrapping them together.

In American colonial history, bundling was a courtship custom where an unmarried couple would share a bed while clothed, sometimes with a board between them, allowing them to talk and stay warm without physical intimacy.

packaging

box

Lidded storage container

parcel · package · carton · shrink-wrap · tape · cardboard · pallet · freight · shipment · cargo

grouping

assortment

Mixed collection of things

cluster · batch · set · combination · assembly · accumulation · consolidation · collation · arrangement · categorization

pricing

discount

Reduced price offered

deal · package deal · value pack · combo · rebate · offer · bargain · markdown · promotional · incentive

tradition

quilt

Stuffed, stitched bed covering

bed · winter · colonial · community · custom · heritage · sleigh · fireplace · cozy · chaperone

warmth

blanket

Soft bed covering

snuggle · cocoon · layer · nestle · envelop · tuck · comforter · shawl · cloak · coverlet

software

package

Wrapped item for delivery

deployment · distribution · installer · executable · compiler · asset · configuration · container · versioning · release

Categories
Opposites
aggregation vs. disaggregation

bundlingseparating

Dividing into parts

unbundling · dividing · dispersing · scattering · splitting

commercial packaging strategy

bundlingunbundling

Separating combined offerings individually

à la carte · itemizing · disaggregation · modularizing · cherry-picking

physical wrapping/securing

bundlingunwrapping

Removing a covering

untying · unpacking · unbinding · loosening · releasing

Phrases
Family

bundle, bundles, bundled, bundle up, unbundle, bundler, unbundled, bundlers, unbundles

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G