book launch

New title event

A book launch is an event marking a new book's publication and public availability.

Publishers or authors organize these gatherings to generate publicity, often featuring readings, signings, and sales: The bookstore hosted a launch for her debut novel.

The term also describes the broader promotional campaign surrounding a book's release: The publisher planned an ambitious book launch with a twenty-city tour.

Opposites
publication lifecycle stage

book launchpulping

Converting to soft mass

remaindering · out of print · discontinuation

public visibility event type

book launchsoft release

Limited initial rollout

media blackout

creative project phase

book launchfirst draft

Earliest written version

Family

book, launch, books, booked, booking, bookish, booklet, launched, launches

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G