endcap

Prominent retail showcase

An endcap is a display unit positioned at the end of a store aisle, facing the main traffic flow.

These prime retail spots command premium prices from brands because shoppers naturally notice them: The new cereal got an endcap at Target.

Also refers to any cap or cover fitted to the end of something—a pipe, a shelf, a piece of furniture.

retail

display

Presentation for viewing

aisle · product · presentation · point-of-sale · promotion · marketing · branding · showcase · arrangement · inventory

engineering

flange

Projecting attachment rim

valve · plug · sleeve · adapter · collar · bushing · seal · pipe · tubing · fastener

protection

cover

Protect by overlaying

  • guardWatchful defensive attention
  • bufferProtective intermediate space
  • shieldHandheld defensive armor

casing · sleeve · bumper · tip · ferrule · stopper · insulator · protector · fitting · terminal

architecture

pediment

Triangular architectural crowning element

pier · facade · portico · finial · balustrade · entablature · ornament · molding · cornice

Categories
Opposites
retail display location/prominence

endcapbottom shelf

Lowest horizontal storage surface

stockroom · warehouse storage · bargain bin

physical position on object

endcapmidsection

Central body region

body · shaft

retail shelf position

endcapcenter aisle

Central walkway between sections

backstock · stockroom

Family

endcaps

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Rated G