loyalty program
Points for purchases
A loyalty program is a marketing scheme that rewards repeat customers with points, discounts, or perks.
Airlines pioneered the model with frequent flyer miles; now grocery stores, coffee shops, and credit cards all run them: I'm saving my loyalty program points for a free flight.
The programs incentivize continued patronage while gathering customer data.
- cashbackRefund from spending
- free productsItems costing nothing
- exclusive accessPermission limited to few
- discountsSubtractions from full price
- personalizationTailoring to individual needs
punch card · gamification · charitable donations · coalition · experiential · retention · tiered · vouchers · double points · emotional connection · customer retention · community building · mobile apps · upselling · rewards · reward points · cross-selling · membership
- dining dealsdaily special, lunch special, dinner special, happy hour, early bird special
- retailretail sales, Amazon, marketplace, clearance, sale
- shoppingbuying, shopping cart, shop, purchases, sale
- car rentalcar rental, rental car, car hire, rental period, pickup
- e-commercecheckout, shopping cart, online shopping, cart, online retail
- hotelshotel staff, hotel room, accommodations, hotelier, innkeeper
loyalty programflash sale
Short promotional price drop
daily deal · instant rebate · pay-as-you-go · clearance sale
loyalty programsign-up bonus
Reward for registering
introductory offer · customer churn · trial offer · welcome offer
program, loyalty, programs, loyalist, programmer, programming, loyalties, programmers, reprogram