pop-up ads

Unwanted screen takeovers

Pop-up ads are advertisements that appear in new browser windows or overlay the content you're viewing, typically without being requested.

They became notorious in the early internet era for interrupting browsing, spawning multiple windows, and sometimes being difficult to close.

Most browsers now include pop-up blockers by default: I can't believe this site still uses pop-up ads.

Opposites
user experience/intrusiveness

pop-up adsorganic content

Non-sponsored online material

ad-free experience · native advertising · embedded ads · seamless integration · native content

content solicitation

pop-up adssearch results

advertising format/subtlety

pop-up adsnative advertising

Paid media matching platform style

sponsored content · embedded ads · banner ads · product placement · soft sell

Family

pop, ads, popped, popping, pops, popup, popups, advertising, advertise

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Concrete · Negative · Everyday, not technical · Rated G