user flow
Digital navigation sequence
User flow is the sequence of steps a person takes to complete a task within a website or application—from landing on a page to checking out, signing up, or finding information.
Designers map user flows to identify friction points and optimize the experience: The user flow for purchasing has too many steps.
Also called user journey when emphasizing the broader experience rather than discrete actions.
- journeyTravel from place to place
- navigationDetermining position and course
- pathwayDesignated route for travel
- prototypeFirst functional specimen
- onboardingNew member integration process
conversion · call to action · click through · touchpoint · interface · click · scroll · page load · friction · pain point · funnel · mapping · interaction · experience · checkout · signup · dropdown · modal
movement/progression
user flowdead end
Passage without outlet
impasse · abandonment · disorientation · exit point · stagnation