HubSpot
Inbound marketing software
HubSpot is a software company and platform offering tools for marketing, sales, and customer service—particularly email automation, customer relationship management (CRM), and content management.
The name suggests a central hub for business operations.
Founded in 2006, it became synonymous with "inbound marketing," the strategy of attracting customers through content rather than cold outreach: We moved all our leads to HubSpot.
Traveling toward a destination
- contentWhat something contains
- campaignsOrganized efforts toward goals
- blogOnline personal journal
- SEOImproving site discoverability
forms · CTAs · nurturing · personas · automation · templates · analytics · conversion
Vehicle control panel
- reportsFormal written findings
- metricsStandards for assessment
- KPIsMeasurable performance benchmarks
- trafficMovement along routes
attribution · funnel · engagement · sources · campaigns · goals · revenue · performance
Documents permitting entry
- helpdeskTechnical assistance service
- chatbotsSoftware mimicking conversation
- feedbackReturned response data
- surveysSystematic information gathering
escalation · resolution · inbox · routing · NPS · onboarding
Remotely hosted software access
- cloudAtmospheric water vapor mass
- integrationsActs of combining parts
- APISoftware communication standard
- marketplaceVenue for commerce
apps · ecosystem · tiers · starter · professional · enterprise · scalable · customizable
People you know professionally
- leadsGoes in front
- pipelineLong-distance fluid transport tube
- dealsAgreements or distributions
- databaseOrganized digital information collection
customer · relationship · tracking · segmentation · opportunities · activities · tasks · notes
Agreements or distributions
- prospectingSearching for mineral wealth
- sequencesOrdered sets of elements
- outreachProactive community assistance
- quotesRepeated words, verbatim
playbooks · meetings · calling · templates · pipeline · forecasting · notifications · tasks
inbound
Traveling toward a destination
SEO · forms · CTAs · nurturing · personas · automation · templates · analytics · conversion · engagement
dashboard
Vehicle control panel
traffic · attribution · funnel · engagement · sources · campaigns · goals · revenue · performance · pageviews
tickets
Documents permitting entry
- helpdeskTechnical assistance service
- chatbotsSoftware mimicking conversation
- feedbackReturned response data
surveys · escalation · resolution · inbox · routing · NPS · onboarding
SaaS
Remotely hosted software access
- cloudAtmospheric water vapor mass
- integrationsActs of combining parts
- APISoftware communication standard
marketplace · apps · ecosystem · tiers · starter · professional · enterprise · scalable · customizable · workflows
contacts
People you know professionally
database · customer · relationship · tracking · segmentation · opportunities · activities · tasks · notes · history
deals
Agreements or distributions
- prospectingSearching for mineral wealth
- sequencesOrdered sets of elements
- outreachProactive community assistance
quotes · playbooks · meetings · calling · templates · pipeline · forecasting · notifications · tasks · goals
HubSpotSalesforce
Leading CRM platform provider
SAP · Oracle · enterprise software · pen and paper · Rolodex
HubSpotcold calling
Unsolicited sales contact
telemarketing · hard sell · broadcast advertising · door-to-door sales
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