focus groups
Market research panels
Focus groups are small gatherings of people assembled to discuss a product, idea, or issue while researchers observe their reactions.
Market researchers and political consultants use them to gauge public opinion before launches or campaigns: The focus groups hated the new logo.
The term often carries skepticism about their reliability: Policy shouldn't be driven by focus groups.
One who presates proceedings
- participantsThose actively involved
- facilitatorNeutral process guide
- conversationExchange of spoken ideas
- feedbackReturned response data
dialogue · roundtable · panel · session · questions · responses · opinions · interaction
Relating to characteristics, not quantities
- methodologyFormal procedural framework
- samplingExtracting subset for study
- recruitmentSeeking new personnel
- screeningEvaluative selection process
data collection · analysis · coding · themes · saturation · validity · bias · observation
One who acquires goods
- product testingEvaluating items before sale
- advertisingPaid promotional communication
- packagingProtective product enclosure
- messagingSending written digital communications
target audience · demographics · customer feedback · campaign · positioning · awareness · preferences · reactions
moderator
One who presates proceedings
- participantsThose actively involved
- facilitatorNeutral process guide
- conversationExchange of spoken ideas
feedback · dialogue · roundtable · panel · session · questions · responses · opinions · interaction · engagement
qualitative
Relating to characteristics, not quantities
- methodologyFormal procedural framework
- samplingExtracting subset for study
- recruitmentSeeking new personnel
screening · data collection · analysis · coding · themes · saturation · validity · bias · observation · protocol
consumer
One who acquires goods
- product testingEvaluating items before sale
- advertisingPaid promotional communication
- packagingProtective product enclosure
messaging · target audience · demographics · customer feedback · campaign · positioning · awareness · preferences · reactions · impressions
- group activitiesvoting, protest, game night, rally, team sports
- Survey Methodsquestionnaires, interviews, phone surveys, online surveys, random sampling
- workplace researchemployee surveys, satisfaction surveys, job satisfaction, performance metrics, exit interviews
- Research FirmsGallup, Nielsen, Pew Research, Monmouth, YouGov
- community researchcitizen science, interviews, community forums, stakeholder engagement, health assessments
- social sciencessociology, anthropology, psychology, economics, political science
focus groupsbehavioral tracking
Observing and recording actions
standardized testing · controlled experiments · web analytics · social media monitoring
focus, group, focused, focusing, focuses, unfocused, refocus, refocused, refocusing