scrolling

Moving through content

Scrolling is moving through digital content by sliding it up, down, or sideways on a screen.

The term comes from how ancient scrolls were read by unrolling one section while rolling up another.

On phones and computers, you scroll by swiping, dragging, or using a wheel: I was scrolling through Instagram for an hour.

Endless scrolling describes the hypnotic pull of feeds designed to keep you engaged indefinitely.

digital

swipe

Quick sliding motion

click · drag · smartphone · tablet · laptop · monitor · feed · timeline · thumb · viewport

motion

gliding

Engineless aerial movement

streaming · sweeping · panning · drifting · flowing · continuous · smooth · vertical · horizontal · bidirectional

manuscript

papyrus

Ancient plant-derived writing material

Torah · codex · scriptorium · calligraphy · illumination · rolled · unfurling · ancient · sacred

navigation

website

Online page collection

header · footer · menu · hyperlink · link · bookmark · tab · homepage · dropdown · refresh

interface

pagination

Sequential numbering of sheets

  • UIInteraction design abbreviation
  • UXUser interaction design
  • usabilityEase of interaction quality

wireframe · affordance · widget · interface · GUI · overflow · container · responsive · carousel

reading

text

Written or printed words

  • ebookDownloadable text file
  • documentWritten or electronic file
  • articleWritten piece or grammatical word

paragraph · skimming · scanning · speed-reading · long-form · endless · content · eye-strain

ornament

volute

Architectural spiral ornament

curlicue · arabesque · cartouche · acanthus · decorative · wrought-iron · baroque · rococo · carved · gilded

Categories
Opposites
navigation method

scrollingclicking

Making short sharp sounds

tapping · jumping · searching · skipping · bookmarking

motion state

scrollingstationary

Not in motion

static · fixed · stopped · still · frozen

content consumption style

scrollingfocusing

Concentrating on one point

reading · engaging · studying · close reading · logging off

Phrases
Family

scroll, scrolled, scrolls, scrollwork, scroller, scrollers, unscrolled, scrollable, scrollbar

Familiarity
Top 20,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G