click-throughs
Link selection count
Click-throughs are instances of clicking a hyperlink to reach a destination page, especially in online advertising.
The term measures engagement: The ad campaign generated thousands of click-throughs.
A click-through rate calculates what percentage of viewers actually click, a key metric for evaluating digital marketing effectiveness.
Effects on the mind
- bannerDisplayed strip with message
- campaignOrganized effort toward goal
- adsPaid promotional messages
- sponsoredFinancially supported an endeavor
targeting · reach · CTR · promotion · display ads · affiliate · CPM · landing page
Standards for assessment
- trackingMonitoring location over time
- dataFacts for analysis
- reportingConveying documented information
- dashboardVehicle control panel
conversion rate · funnel · engagement · KPIs · segmentation · A/B testing · heatmap · attribution
Clickable reference to another page
- linkPoint of connection
- buttonDisc through a hole
- clickableAble to be pressed
- URLWeb location identifier
navigate · redirect · cursor · mouse · tap · embedded link · call-to-action · destination
Goes in front
- purchaseGoods obtained for payment
- signupAct of enrolling
- checkoutPayment completion process
- saleExchange for payment
subscription · enrollment · transaction · customer · prospect · landing page · CTA · form submission
impressions
Effects on the mind
sponsored · targeting · reach · CTR · promotion · display ads · affiliate · CPM · landing page · retargeting
metrics
Standards for assessment
- trackingMonitoring location over time
- dataFacts for analysis
- reportingConveying documented information
dashboard · conversion rate · funnel · engagement · KPIs · segmentation · A/B testing · heatmap · attribution · optimization
hyperlink
Clickable reference to another page
URL · navigate · redirect · cursor · mouse · tap · embedded link · call-to-action · destination · webpage
leads
Goes in front
sale · subscription · enrollment · transaction · customer · prospect · landing page · CTA · form submission · download
click-throughsimpressions
Effects on the mind
views · eyeballs · page views · pageviews · glances
click-throughsbounces
Springs back repeatedly
exits · abandonments · ignores · skips · unsubscribes
click, through, clicks, clicked, clicking, clicker, clickers, throughs, throughout