web analytics
Online traffic measurement
Web analytics is the collection and analysis of data about website traffic and user behavior.
It tracks metrics like page views, visitor counts, time on site, and conversion rates.
Businesses use web analytics to understand how people find and interact with their sites: Our web analytics show most users abandon checkout at the shipping page.
- landing pageEntry point for websites
- real-time dataInformation continuously updated now
- A/B testingComparing two variants' performance
- conversion rateProportion completing desired action
- click-through ratePercentage of viewers selecting
visitors · segmentation · pageviews · metrics · audience · impressions · funnel · targeting · tracking · attribution · sessions · behavior · demographics · clicks · heatmaps · referral · organic search · advertising
web analyticsgut instinct
Immediate unreasoned knowing
intuition · gut feeling · guesswork · hunches · anecdotal evidence
analysis, analyze, website, analyst, webbed, webbing, analytic, analytical, webpage