content creation
Digital material production
Content creation is the production of material—text, images, video, audio—for digital platforms.
The term emerged with social media and refers especially to work intended to attract audiences online: She quit her job to focus on content creation.
A content creator makes such material, often professionally or semi-professionally, for platforms like YouTube, TikTok, or Instagram.
- editingRefining content for clarity
- video essayFilmed argument about media
- articlesWritten works or items
- social mediaOnline content-sharing platforms
- going viralSpreading rapidly online
repurposing · podcasts · storytelling · influencer · blogs · brainstorming · copywriting · storyboarding · influencer partnerships · videos · community building · websites · graphic design · scripting · curating · multimedia · infographics · streaming
- mediatelevision, mass media, news, broadcasting, video
- servicescleaning services, streaming, delivery services, salon, bellhop
- creative fieldsgraphic design, illustration, animation, photography, video production
- creative industriesadvertising, animation, broadcasting, design, entertainment
- digital mediawebsites, films, ebook, movies, web pages
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
content creationhiatus
Break in activity
writer's block · dormancy · inactivity · idleness · stagnation
content creationtakedown
Forced grounding maneuver
deplatforming · erasure · censorship · content moderation · archiving