adtech
Online ad infrastructure
Adtech is the industry and technology infrastructure for digital advertising—the platforms, algorithms, and data systems that determine which ads appear where and to whom.
The term encompasses ad exchanges, targeting software, analytics tools, and the companies that build them.
She left journalism for a job in adtech.
Adtech firms track user behavior across websites.
Relating to conduct
- contextualRelative to surrounding conditions
- retargetingRe-advertising to past visitors
- lookalikeOne who closely resembles another
- demographicStatistical population category
geotargeting · cookies · tracking pixel · fingerprinting · interest-based · personalization · intent · cross-device
EU data protection law
- CCPACalifornia consumer data protection law
- consentVoluntary agreement given
- opt-outChoose not to participate
- cookielessWithout stored browser identifiers
transparency · compliance · regulation · deprecation · anonymization · data protection · opt-in · user consent
Executed via software logic
- DSPSignal manipulation technology
- demand-sideEmphasizing consumer spending
- supply-sideProduction-centered economic theory
- attributionAssigning origin or cause
Presentation for viewing
- bannerDisplayed strip with message
- nativeOriginating from a place
- videoRecorded moving imagery
- interstitialRelating to small gaps
pre-roll · mid-roll · carousel · overlay · pop-up · in-app · rewarded · playable
Assigning origin or cause
- conversionAct of changing states
- analyticsSystematic examination of datasets
- click-throughActivating a hyperlink
- verificationProving something accurate
behavioral
Relating to conduct
- contextualRelative to surrounding conditions
- retargetingRe-advertising to past visitors
- lookalikeOne who closely resembles another
demographic · geotargeting · cookies · tracking pixel · fingerprinting · interest-based · personalization · intent · cross-device · cohort
GDPR
EU data protection law
- CCPACalifornia consumer data protection law
- consentVoluntary agreement given
- opt-outChoose not to participate
cookieless · transparency · compliance · regulation · deprecation · anonymization · data protection · opt-in · user consent · clean room
programmatic
Executed via software logic
- DSPSignal manipulation technology
- demand-sideEmphasizing consumer spending
- supply-sideProduction-centered economic theory
attribution · impression · CPM · CPA · inventory · publisher · agency
display
Presentation for viewing
interstitial · pre-roll · mid-roll · carousel · overlay · pop-up · in-app · rewarded · playable · expandable
attribution
Assigning origin or cause
- conversionAct of changing states
- analyticsSystematic examination of datasets
- click-throughActivating a hyperlink
- tech industrysoftware, computers, semiconductors, hardware, Amazon
- data marketingmicrotargeting, targeted ads, personalized marketing, retargeting, data mining
- technologyelectronics, computing, computer, internet, social media
- industriesbusiness, factories, education, health, supply chain
adtechword-of-mouth
Information shared through conversation
grassroots marketing · community building · viral marketing · public relations · organic growth
ad, advertising, advertise, advertisement, advertiser, tech, technology, technologies, technological