sponsorships
Paid promotional partnerships
Sponsorships are financial or material support arrangements, typically from businesses to events, athletes, or organizations in exchange for publicity and association.
A company buys sponsorships to get its logo on jerseys, banners, or broadcast mentions: The tournament relies heavily on corporate sponsorships.
The term also covers ongoing patronage relationships: She secured sponsorships from three local businesses for her podcast.
Creating distinctive identity
- logo placementWhere company symbols go
- naming rightsPurchased naming authority
- partnershipShared business arrangement
- marketingPromoting goods to consumers
visibility · ROI · activation · brand awareness · exclusivity · signage · impressions · exposure
Donating to help others
- nonprofitOrganization serving public good
- foundationUnderlying support structure
- grantBestow or award money
- donorOne who contributes freely
benefactor · scholarship · endowment · community support · social impact · cause marketing · CSR · patron
Episodic digital audio series
- influencerPerson with promotional reach
- content creatorMakes digital media professionally
- YouTubeVideo-sharing website
- streamingReal-time digital delivery
product placement · native advertising · branded content · affiliate · endorsement deal · social media · collaboration · ambassador
Organized meeting for discussion
- festivalOrganized public celebration
- trade showIndustry product exhibition
- galaFestive formal occasion
- exhibitionPublic display of items
concert · summit · awards ceremony · booth · lanyard · badge · reception · keynote
Knitted pullover garment
- teamOrganized cooperative unit
- match dayScheduled competition date
- equipmentTools for a task
- tournamentMulti-round competitive event
broadcast rights · sideline · training ground · grassroots · youth academy · merchandise · season ticket · fan engagement
Travel authorization stamp
- green cardU.S. residency document
- petitionFormal written appeal
- asylumShelter from persecution
- refugeePerson fleeing danger abroad
family reunification · employer · affidavit · citizenship · naturalization · USCIS · guarantor · financial support
branding
Creating distinctive identity
- logo placementWhere company symbols go
- naming rightsPurchased naming authority
- partnershipShared business arrangement
marketing · visibility · ROI · activation · brand awareness · exclusivity · signage · impressions · exposure · hospitality
charitable giving
Donating to help others
- nonprofitOrganization serving public good
- foundationUnderlying support structure
- grantBestow or award money
donor · benefactor · scholarship · endowment · community support · social impact · cause marketing · CSR · patron · fundraising
podcast
Episodic digital audio series
- influencerPerson with promotional reach
- content creatorMakes digital media professionally
- YouTubeVideo-sharing website
streaming · product placement · native advertising · branded content · affiliate · endorsement deal · social media · collaboration · ambassador · paid promotion
conference
Organized meeting for discussion
- festivalOrganized public celebration
- trade showIndustry product exhibition
- galaFestive formal occasion
exhibition · concert · summit · awards ceremony · booth · lanyard · badge · reception · keynote · venue
jersey
Knitted pullover garment
tournament · broadcast rights · sideline · training ground · grassroots · youth academy · merchandise · season ticket · fan engagement · athletic gear
visa
Travel authorization stamp
- green cardU.S. residency document
- petitionFormal written appeal
- asylumShelter from persecution
refugee · family reunification · employer · affidavit · citizenship · naturalization · USCIS · guarantor · financial support · documentation
- celebrity marketingendorsement deals, brand ambassadors, brand partnerships, paid posts, Instagram posts
- fundraisingdonation, donations, donor, donors, fundraiser
- chamberchamber of commerce, membership dues, dues, member benefits, board of directors
- broadcast salesairtime, ad spots, local spots, avails, package deals
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- social mediaposts, post, influencer status, followers, tweet
sponsorshipsanonymous donations
Charitable gifts without identification
donations · charitable gifts · philanthropy · alms · benefaction
sponsorshipsboycotts
Organized refusals to purchase
sanctions · embargoes · divestments · defunding · blacklisting
sponsorshipsself-funding
Paying one's own way
bootstrapping · out-of-pocket expenses · independence · financial autonomy
- sponsorship dealsPaid brand representation agreements
- visa sponsorshipEmployer-backed work authorization
- corporate sponsorshipBusiness funding for visibility
- sports sponsorshipCorporate funding for athletics
- child sponsorshipOngoing support for a minor
- hidden sponsorshipConcealed financial backing