roadshows
Mobile promotional events
Roadshows are promotional tours where a company, organization, or performer travels to multiple locations to present to different audiences.
Investment banks conduct roadshows before initial public offerings, pitching to potential investors in various cities: The CEO spent two weeks on the roadshow before the IPO.
The term also applies to touring theatrical productions, political campaigns, and any traveling presentation designed to build support or interest.
Set into motion
- brandCompany's product line name
- demonstrationPublic display of opinion
- marketingPromoting goods to consumers
- productManufactured item for sale
exhibition · activation · sampling · corporate · sponsorship · booth · engagement · audience
First public stock offering
- investorOne who allocates capital
- presentationFormal display to viewers
- securitiesTradeable financial assets
- underwriterOne who assumes financial risk
prospectus · equity · offering · pitch · institutional · valuation · banking · shares
Planned multi-destination journey
- theatricalExaggeratedly emotional for effect
- travelingMoving from place to place
- productionMaking or generating something
- circusTraveling entertainment with performers
venue · troupe · performance · caravan · itinerant · booking · marquee · provincial
Organized effort toward goal
- candidatePerson seeking selection
- rallyGathering for a cause
- constituencyElectoral district's voters
- votersThose who cast ballots
stump · election · platform · canvassing · town hall · whistle-stop · endorsement · grassroots
launch
Set into motion
- brandCompany's product line name
- demonstrationPublic display of opinion
- marketingPromoting goods to consumers
product · exhibition · activation · sampling · corporate · sponsorship · booth · engagement · audience · merchandise
IPO
First public stock offering
- investorOne who allocates capital
- presentationFormal display to viewers
- securitiesTradeable financial assets
underwriter · prospectus · equity · offering · pitch · institutional · valuation · banking · shares · listing
tour
Planned multi-destination journey
- theatricalExaggeratedly emotional for effect
- travelingMoving from place to place
- productionMaking or generating something
circus · venue · troupe · performance · caravan · itinerant · booking · marquee · provincial · one-night stand
campaign
Organized effort toward goal
- candidatePerson seeking selection
- rallyGathering for a cause
- constituencyElectoral district's voters
voters · stump · election · platform · canvassing · town hall · whistle-stop · endorsement · grassroots · swing state
- exhibitionsexhibitions, exhibits, exhibit, exhibition, expo
- promotionssale, discount, promos, coupon, deals
- demoscooking demos, tutorials, hands-on demos
- securitiessecurities, shares, equities, bonds, stocks
roadshowsflagship store
Brand's primary retail location
repertory theater · museum collection · Broadway show · home base · museum exhibit