tracking pixel

Invisible web spy

A tracking pixel is a tiny, usually invisible image embedded in a webpage or email that reports back to a server when loaded.

Marketers and advertisers use them to monitor whether emails are opened, track user behavior across websites, and gather data for targeted advertising.

Also called a web beacon or pixel tag.

The newsletter uses tracking pixels to measure engagement.

Related

1x1 · advertising · retargeting · fingerprint · digital footprint · spy · embedded · image · transparent · marketing · data · privacy · privacy violation · Facebook · conversion · impression · load · snippet

Categories
Opposites
surveillance vs. privacy protection

tracking pixelad blocker

Software filtering promotional content

privacy browser · VPN · Tor · incognito mode · tracking protection

visibility/detectability

tracking pixelprivacy notice

Statement about data use

privacy policy · banner · cookie banner

data flow direction

tracking pixelright to be forgotten

Legal power to delete records

firewall · unsubscribe link

Family

track, pixel, tracks, tracked, tracker, trackers, tracking, trackable, pixels

Familiarity
Top 500,000
Profile
Used worldwide · Rated G