cookieless
No browser tracking
Cookieless describes digital technologies and practices that function without browser cookies, the small data files websites traditionally use to track users and remember preferences.
As privacy concerns have grown and regulations tightened, cookieless solutions have emerged for advertising, analytics, and authentication.
The industry is scrambling to develop cookieless tracking alternatives.
A cookieless future refers to the anticipated phase-out of third-party cookies by major browsers.
The main contracting entity
- fingerprintingRecording unique digit patterns
- server-sideExecuted on host machine
- contextualRelative to surrounding conditions
- consentVoluntary agreement given
identifier · hashing · cohort · probabilistic · deterministic · session · pixel · beacon
Relative to surrounding conditions
- targetingSelecting as objective
- programmaticExecuted via software logic
- publisherCompany releasing books
- inventoryCatalog of held assets
supply-side · demand-side · behavioral · audience · segmentation · retargeting · conversion · impression
Web access program
- fingerprintFriction ridge impression
- JavaScriptWeb programming language
- APISoftware communication standard
- SDKProgramming tools bundle
header · HTTP · server-side · client-side · cache
EU data protection law
- CCPACalifornia consumer data protection law
- opt-outChoose not to participate
- anonymizationRemoving identifying information
- pseudonymizationSubstituting identifiers with artificial ones
first-party
The main contracting entity
- fingerprintingRecording unique digit patterns
- server-sideExecuted on host machine
- contextualRelative to surrounding conditions
consent · identifier · hashing · cohort · probabilistic · deterministic · session · pixel · beacon · attribution
contextual
Relative to surrounding conditions
- targetingSelecting as objective
- programmaticExecuted via software logic
- publisherCompany releasing books
inventory · supply-side · demand-side · behavioral · audience · segmentation · retargeting · conversion · impression · campaign
browser
Web access program
- fingerprintFriction ridge impression
- JavaScriptWeb programming language
- APISoftware communication standard
SDK · header · HTTP · server-side · client-side · cache
GDPR
EU data protection law
- CCPACalifornia consumer data protection law
- opt-outChoose not to participate
- anonymizationRemoving identifying information
cookielesspersonalized
Adapted for an individual
targeted · customized · individualized · tailored · retargeted