personalized marketing
Tailored consumer outreach
Personalized marketing is advertising tailored to individual consumers based on their data—browsing history, purchase patterns, demographics, or stated preferences.
The approach aims to show people products and messages relevant to their interests rather than generic appeals: The ads for running shoes followed me everywhere after I searched for marathons.
Also called targeted marketing or one-to-one marketing.
- target audienceIntended recipients of content
- personasAssumed public identities
- behavioral trackingObserving and recording actions
- cookiesSmall sweet baked goods
- data privacyProtection of personal information
analytics · video ads · surveys · influencer partnerships · retargeting · ad fatigue · email blasts · customer journey · shopping cart · privacy concerns · A/B testing
personalized marketingmass marketing
Undifferentiated consumer outreach
broadcast advertising · mass communication · billboard advertising · TV commercials · radio advertising
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