Nescafe

Just-add-water brew

Nescafé is a brand of instant coffee produced by Nestlé, often used generically for instant coffee itself.

The name combines Nestlé with café.

In many countries, especially outside North America, asking for a Nescafé simply means asking for a cup of coffee: Do you want a Nescafé?

instant

soluble

Able to dissolve

crystals · sachet · dissolve · hot water · single-serve · convenient · quick · on-the-go · agglomerated · jar

coffee

espresso

Concentrated pressurized brew

  • latteEspresso with steamed milk
  • cappuccinoEspresso with frothed milk
  • mochaChocolate-flavored espresso drink

arabica · robusta · decaf · roast · beans · brew · crema · americano · macchiato · cortado

brand

Nestle

Swiss food conglomerate

trademark · advertising · campaign · slogan · packaging · retail · distribution · globalization · sponsorship · endorsement

stimulant

energy

Power to do work

pick-me-up · focus · concentration · invigorate · refresh · vitality · buzz · pep · zing · revitalize

aroma

scent

Airborne odor detected

smell · essence · rich · bold · smooth · earthy · nutty · caramel · chocolatey · bittersweet

ritual

habit

Settled regular tendency

break time · custom · repetition · comfort · consistency · regularity · habitual · practice · familiar · tradition

morning

breakfast

Day's first eating

energize · commute · newspaper · toast · alarm · first cup · daybreak · kickstart · wake-up · early

Categories
Opposites
coffee preparation method

Nescafeespresso

Concentrated pressurized brew

drip coffee · cold brew · Turkish coffee

market positioning/quality perception

NescafeIntelligentsia

Premium coffee roaster chain

specialty coffee · craft coffee

coffee authenticity/purism

Nescafebean-to-cup

Complete coffee machine process

whole bean

Family

coffee, caffeine, café, coffeehouse, coffeemaker, Nestlé, decaffeinated, coffee bean

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G