Lavazza

Turin coffee company

Lavazza is an Italian coffee company, one of the world's largest roasters.

The brand is associated with espresso and espresso-based drinks, appearing widely in cafés, offices, and homes: The break room had a Lavazza machine.

In casual use, Lavazza often refers to the coffee itself rather than the company: I'll grab some Lavazza on the way home.

coffee

espresso

Concentrated pressurized brew

cappuccino · latte · barista · roast · beans · grind · brew · extraction · demitasse · portafilter

Italian

Italy

Boot-shaped European nation

dolce vita · piazza · tradition · heritage · famiglia · Mediterranean · elegance · style · craftsmanship

brand

Turin

Piedmont's chief city

partnership · tennis · Wimbledon · advertising · packaging · retail · franchise · multinational · innovation · identity

aroma

fragrance

Pleasing olfactory quality

nutty · chocolatey · caramel · smoky · earthy · fruity · floral · rich · bold · smooth

Opposites
coffee brand market position

LavazzaFolgers

Popular American coffee brand

Maxwell House · instant coffee · Nescafé · Tim Hortons · Dunkin

beverage category

LavazzaLipton

Major beverage company

Twinings · tea · herbal tea · hot chocolate · decaf

Familiarity
Top 1,000,000
Profile
Used worldwide · Concrete · Everyday, not technical · Rated G