Nespresso

Capsule espresso system

Nespresso is a brand of single-serve coffee machines and proprietary pods containing pre-measured ground coffee.

The system forces hot water through a sealed capsule to produce espresso-style drinks: She bought a Nespresso for the office.

The name blends Nestlé (its parent company) with espresso.

Often used generically for similar pod-based coffee systems.

coffee

lungo

Extended espresso shot

arabica · robusta · blend · roast · origin · Roma · flavor · strength · intensity · aroma

brand

Clooney

  • luxuryExpensive nonessential comfort
  • SwissOf a neutral alpine nation
  • premiumAdded cost for better

boutique · membership · club · marketing · lifestyle · sleek · design · aluminum · sustainability · recycling

experience

ritual

Ceremonial set of actions

indulgence · quick · consistent · effortless · customization · milk · latte · cappuccino · macchiato · foam

machine

pod

Seed case or cetacean group

water tank · drip tray · barcode · brewing · extraction · one-touch · compact · countertop · descaling · automatic

Categories
Opposites
coffee preparation method

Nespressomoka pot

Stovetop espresso brewer

French press · pour-over · Turkish coffee · reusable filter · percolator

coffee market positioning

Nespressoinstant coffee

Powdered caffeinated drink

Folgers · Maxwell House · Sanka

coffee culture philosophy

Nespressospecialty coffee

High-grade, traceable beans

Intelligentsia

Family

espresso, Nestlé, expresso

Familiarity
Top 50,000
Profile
Used worldwide · Concrete · Everyday, not technical · Rated G