KitKat

Crispy chocolate fingers

KitKat is a chocolate-covered wafer bar, typically featuring layered crispy wafers encased in milk chocolate.

The bars are segmented into fingers meant to be snapped apart: Give me a break, give me a break, break me off a piece of that KitKat bar.

The brand is particularly popular in Japan, where unusual flavors like matcha and sake have proliferated.

confection

wafer

Thin crisp disk

break · layers · crispy · coating · milk chocolate · dark chocolate · white chocolate · candy bar · wrapper · foil

sharing

break

Interrupt continuity

split · office · lunchbox · treat · party · Halloween · trick or treat · snack break · coworkers · fingers

branding

Nestle

Swiss food conglomerate

  • HersheyMajor chocolate manufacturer
  • logoCompany identifying symbol
  • sloganMemorable promotional phrase

have a break · advertising · jingle · gimme a break · trademark · global brand · marketing · limited edition · packaging · iconic

flavors

matcha

Powdered Japanese green tea

wasabi · sake · melon · raspberry · caramel · mint · orange · banana · cheesecake · dark chocolate

cultural

Japan

East Asian archipelago nation

collectible · tourism · regional specialties · shrine · students · lucky charm · graduation · encouragement · boxed sets · premium

Categories
Opposites
chocolate bar structure

KitKatGalaxy

Our stellar neighborhood

chocolate truffle · fudge · Toblerone · Dairy Milk · Milka

break/share format

KitKatSnickers

Peanut caramel candy bar

Mars bar · Milky Way · 3 Musketeers · Three Musketeers · Butterfinger

brand positioning/advertising ethos

KitKatSnickers

Peanut caramel candy bar

Red Bull · energy bar · 5-hour Energy · Monster Energy · Gatorade

Family

kit, kits

Familiarity
Top 100,000
Profile
Known to kids · Timeless · Concrete · Positive · Everyday, not technical · Rated G