Nestle

Global food giant

Nestle is a Swiss multinational corporation and one of the world's largest food and beverage companies, known for products ranging from chocolate and coffee to infant formula and bottled water.

The company, founded in the 1860s, has become synonymous with global food manufacturing and is frequently discussed in contexts of corporate ethics and international business practices.

Nestle owns dozens of familiar brand names. (Lowercase nestle is a verb meaning to settle snugly.)

snuggle

cuddle

Affectionate close embrace

snugComfortably close-fitting
cozyWarm and snug
curl upDraw limbs inward cozily

burrow · nuzzle · tuck in · huddle · embrace · settle in · sink into · cocoon · enfold · cushion

shelter

valley

Low ground between heights

hillsideSloping terrain face
woodlandForested land area
groveSmall stand of trees

hollow · cove · dell · glade · clearing · mountainside · nook · cranny · alcove · enclave

position

settle

Reach final terms

tuckFold into concealment
embedFix within surrounding material
lodgeTemporary woodland dwelling

situate · rest · perch · lie · repose · slot · wedge · insert · place · position

nurture

cradle

Rocking bed for infants

holdMaintain in grasp
rockSolid earthen material
sootheGently ease discomfort

comfort · protect · cherish · tend · care for · mother · coddle · swaddle · lullaby · nurse

Categories

BrandsNike, Coca-Cola, Apple, Google, Disney
Beverage IndustryCoca-Cola, Pepsi, Starbucks, Budweiser, Heineken
Consumer BrandsProcter & Gamble, Unilever, Johnson & Johnson, Colgate-Palmolive, Kimberly-Clark
European CompaniesAirbus, Allianz, AstraZeneca, Barclays, Bayer
European exportsSwiss watches, Italian leather, French wine, Belgian chocolate, BMW
condensed milksweetened condensed milk, evaporated milk

Opposites

corporate scale and reach

Nestlecottage industry

Small home-based business

farmers market vendor · family farm · farm-to-table · homesteader · subsistence farmer

corporate ethics perception

NestlePatagonia

South America's southern tip

Ben & Jerry's · The Body Shop · Newman's Own · social enterprise · cooperative

product diversity

Nestleniche producer

Maker for narrow markets

Sriracha · craft brewery · Tabasco · WD-40 · Zippo

Phrases

nest eggSaved money for later
empty nestHome without children anymore
bird's nestAvian home structure
hornet's nestAggressive insect hive
leave the nestBegin living independently
flying the nestYoung person leaving parental home

Family

Familiarity: Top 500,000
Profile: Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G