Kit Kat

Snappable chocolate fingers

Kit Kat is a chocolate-covered wafer candy bar, recognizable by its segmented fingers that snap apart.

The bar's slogan, "Give me a break," plays on both the physical breaking and taking a rest: I need a Kit Kat break.

Spelled with or without the space.

snack

treat

Something pleasantly special

vending · lunchbox · grab-and-go · munchies · portable · convenient · on-the-go · miniature · fun-size · candy bar

chocolate

cocoa

Ground cacao seed powder

cacao · confectionery · coating · ganache · truffle · praline · bonbon · Belgian · Swiss · Japanese

wafer

crunch

Crushing, grinding noise

  • crispFirm and breakable
  • snapSudden sharp sound
  • layersStacked levels or coatings

texture · brittle · crackle · crunchy · flaky · lightness · airy · biscuit · crispy · golden

break

pause

Temporary cessation of activity

intermission · recess · interval · rest · downtime · relaxation · leisure · halftime · interlude · reprieve

sharing

fingers

Appendages of the hand

generosity · friendship · bonding · communal · party · gift · family · exchange · distribute · partake

Categories
Opposites
chocolate bar structure

Kit Katfudge

Creamy cooked confection

chocolate truffle · Toblerone · chocolate ganache · brownie · baker's chocolate

candy bar density/weight

Kit KatSnickers

Peanut caramel candy bar

Milky Way · Three Musketeers · Mars bar · toffee · fudge

brand identity/marketing positioning

Kit KatGodiva

Luxury chocolate company

Lindt · Ghirardelli

Family

kit, kits, kitted, kitting

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G