Starbucks

Mermaid logo chain

Starbucks is an American coffeehouse chain, the world's largest, known for espresso drinks, distinctive green logo, and ubiquitous locations.

The name has become shorthand for premium-priced coffee culture: There's a Starbucks on every corner.

Often used as a reference point for gentrification or mainstream yuppie taste: The neighborhood got a Starbucks and rents doubled.

coffee

espresso

Concentrated pressurized brew

  • latteEspresso with steamed milk
  • cappuccinoEspresso with frothed milk
  • mochaChocolate-flavored espresso drink

Americano · macchiato · roast · beans · brew · caffeine · aroma · blend · drip · nitro

brand

logo

Company identifying symbol

green · merchandise · tumbler · rewards · app · loyalty · NASDAQ · trademark · premium · globalization

menu

refresher

Review of forgotten material

  • chaiSpiced milk tea
  • matchaPowdered Japanese green tea
  • sconeSmall crumbly teatime bread

muffin · croissant · bagel · cake-pop · sandwich · salad · pastry · oatmeal · panini · brownie

barista

apron

Waist-tied protective garment

grinder · pourover · bar · brewing · foam · call-out · sharpie · shift · drive-thru · tips

culture

hangout

Frequented gathering place

  • meetupInformal planned gathering
  • laptopPortable hinged computer
  • loungeComfortable waiting room

community · gathering · regulars · cozy · ambiance · music · playlist · fireplace · armchair · hipster

Categories
Opposites
brand positioning and price point

Starbucksdiner

Casual American eatery

Waffle House · Dunkin · greasy spoon · instant coffee · 7-Eleven

corporate vs. independent coffee culture

Starbuckshome brewing

Producing alcohol domestically

coffee chain hierarchy

StarbucksDunkin

Fast-food coffee franchise

Tim Hortons · Circle K · QuikTrip

Family

Starbuck

Familiarity
Top 100,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G