Budweiser

King of beers

Budweiser is an American lager beer brand, among the best-selling in the United States.

The name comes from the Czech city of Budweis, historically known for brewing.

In casual speech, often shortened to Bud: Hand me a Bud.

The brand is so associated with mass-market American beer that it sometimes stands in for the category itself.

beer

lager

Cold-conditioned beer

pilsner · six-pack · draft · can · bottle · keg · hops · barley · rice · brewing

culture

tailgate

Rear vehicle hatch

barbecue · sports bar · pub · party · college · blue collar · working class · Americana · mainstream · casual

advertising

Clydesdales

Large Scottish draft breed

commercials · jingle · slogan · puppy · Dalmatian · heartland · Americana · iconic · campaigns · marketing

corporate

merger

Corporate combination

conglomerate · market share · distribution · global · multinational · flagship · portfolio · shareholders · profits · macrobrewery

Categories
Opposites
beer market segment

Budweisercraft beer

Small-batch artisanal beer

local craft · Sierra Nevada · local brew · Pliny the Elder · homebrew

beer character/flavor

Budweiserimperial stout

Strong dark beer style

double IPA · barleywine · Guinness · Pliny the Elder

cultural positioning

BudweiserDom Pérignon

Legendary French bubbly

single malt scotch

Phrases
Family

beer

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated PG