Hooks

Texas town name

Hooks are curved or bent devices for catching, holding, or pulling—a fish hook, a coat hook, a hook in boxing.

To hook something is to catch or attach it.

A song's hook is the catchy phrase that snags listeners.

In programming, hooks are points where custom code can intercept standard processes.

She hooked her arm through his.

That chorus is a real hook.

music

riff

Repeated musical phrase

earworm · refrain · jingle · beat · groove · memorable · rhythm · verse · intro · bridge

marketing

pitch

Frequency of sound

  • angleGeometric measure of rotation
  • taglineMemorable branding phrase
  • sloganMemorable promotional phrase

attention · engagement · clickbait · viral · conversion · headline · draw · appeal · persuasion · audience

climbing

carabiner

Spring-gated metal link

rappel · ascender · piton · camming · nut · crampon · lead · pitch · crux · overhang

fishing

bait

Lure for prey

  • lureThing that tempts
  • barbBackward-pointing spike
  • castPerformers, throw, or splint

tackle · sinker · bobber · fly · treble · jig · gaff · swivel · shank · snell

fastening

clasp

Securing device that clicks

  • latchDoor-securing catch
  • hangerCloset garment support
  • pegWooden pin for fastening

bracket · mount · rack · curtain · adhesive · wall · screw · ceiling · utility · pegboard

boxing

jab

Quick, straight blow

left · combination · knockout · body · counterpunch · haymaker · cross · feint · sparring · clinch

sewing

crochet

Hooked needle needlework

  • eyeOrgan of sight
  • closureSense of emotional resolution
  • braChest support garment

corset · snap · buttonhole · fastener · loop · needle · thread · fabric · garment · dress

typography

serif

Letter terminal flourish

descender · ligature · swash · terminal · letterform · glyph · flourish · calligraphy · font · tail

Categories
Opposites
feminist ideology

Hooksanti-feminism

Opposition to gender equality

racial politics and intersectionality

HooksClarence Thomas

Candace Owens · Booker T. Washington

economic critique

HooksAyn Rand

Objectivist movement founder

Milton Friedman · laissez-faire economics · rugged individualism

Phrases
Family

hook, hooked, hooking, unhook, unhooks, unhooking, unhooked, hookup, hookups

Familiarity
Top 1,000,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G