bait

Worm on hook

Bait is something used to lure prey—worms on a fishhook, cheese in a mousetrap.

The verb means to set such a lure or to entice: They baited the trap with peanut butter.

To bait someone is to provoke or tease them, trying to get a reaction: He kept baiting her until she lost her temper.

Online, bait describes content designed to trigger engagement: rage bait, clickbait.

To take the bait is to fall for a provocation or trick.

deception

trap

Device for catching animals

  • lureThing that tempts
  • trickDeliberate deception
  • ruseDeliberate act of deception

ploy · decoy · subterfuge · entrapment · setup · sting · honeypot · con · scheme · scam

hunting

trap

Device for catching animals

  • snareDevice for catching prey
  • scentAirborne odor detected
  • trailPath through wilderness

quarry · deadfall · pitfall · lure · decoy · attractant · blind · ambush · stakeout · carrion

fishing

lure

Thing that tempts

  • hookCurved catching device
  • wormLimbless soil invertebrate
  • minnowSmall freshwater fish

tackle · line · rod · reel · cast · bobber · chum · fly · jig · spinner

temptation

lure

Thing that tempts

seduction · attraction · inducement · invitation · appeal · desire · forbidden · irresistible · tantalizing · weakness

provocation

taunt

Insulting provocation

incite · tease · needle · harass · torment · mock · ridicule · insult · jeer · heckle

clickbait

headline

News article title

outrage · misleading · thumbnail · algorithm · shareability

Categories
Opposites
attraction vs repulsion

baitrepellent

Causes strong aversion

repellant · deterrent · repulse · repel · disincentive

deception vs warning

baitwarning

Alert about danger

caution · alert · alarm · forewarning · forewarn

BAIT VS CATCH (in fishing/hunting context)

baitcatch

Seize or snag

prize · quarry · prey · trophy · haul

Phrases
Family

baited, baits, baiting, baiters, baiter, shark bait, fishbait, bait-and-switch

Familiarity
Top 5,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G