Analytics
Data tracking service
Analytics is the systematic analysis of data to discover patterns, draw conclusions, and support decision-making.
The term gained prominence with digital technology: web analytics, business analytics, predictive analytics.
Companies use analytics to understand customer behavior, optimize operations, and forecast trends.
The word often appears as a mass noun: The analytics show strong engagement.
Simulating or demonstrating form
- forecastingEstimating future conditions
- machine learningAlgorithms that improve from data
- algorithmsFinite instruction sequences
- classificationSystematic grouping by traits
clustering · neural networks · AI · patterns · scoring · propensity · recommendations · time series
Standards for assessment
- KPIsMeasurable performance benchmarks
- dashboardVehicle control panel
- reportingConveying documented information
- insightsPenetrating understandings gained
performance · ROI · conversion · revenue · benchmarking · forecasting · trends · optimization
Page load tallies
- sessionsPeriods for specific activities
- trafficMovement along routes
- clicksBrief sharp sounds
- visitorsPeople who come temporarily
referrals · engagement · heatmaps · user flow · landing pages · acquisition · channels · UTM
Organized digital records
- visualizationForming mental or graphical images
- chartsVisual data displays
- graphsVisual data displays
- tablesFlat-topped furniture pieces
aggregation · queries · SQL · warehousing · ETL · pipelines · Snowflake · Tableau
Return to former state
- correlationStatistical relationship measure
- varianceSpread around the mean
- distributionAllocation across recipients
- probabilityQuantified chance of occurrence
sampling · hypothesis · significance · outliers · mean · median · standard deviation · confidence intervals
modeling
Simulating or demonstrating form
- forecastingEstimating future conditions
- machine learningAlgorithms that improve from data
- algorithmsFinite instruction sequences
classification · clustering · neural networks · AI · patterns · scoring · propensity · recommendations · time series · training data
metrics
Standards for assessment
- KPIsMeasurable performance benchmarks
- dashboardVehicle control panel
- reportingConveying documented information
insights · performance · ROI · conversion · revenue · benchmarking · forecasting · trends · optimization · stakeholders
pageviews
Page load tallies
visitors · referrals · engagement · heatmaps · user flow · landing pages · acquisition · channels · UTM · tracking pixels
datasets
Organized digital records
- visualizationForming mental or graphical images
- chartsVisual data displays
- graphsVisual data displays
tables · aggregation · queries · SQL · warehousing · ETL · pipelines · Snowflake · Tableau · Excel
regression
Return to former state
- correlationStatistical relationship measure
- varianceSpread around the mean
- distributionAllocation across recipients
probability · sampling · hypothesis · significance · outliers · mean · median · standard deviation · confidence intervals · p-value
- Google ProductsAndroid, Gmail, Google, Google Maps, Google Search
- AristotleLyceum, Metaphysics, logic, ethics, telos
- Atlassian ProductsJira, Confluence, Trello, Crucible, Access
- Adobe ProductsPhotoshop, InDesign, Premiere Pro, After Effects, XD
Analyticsintuition
Instinctive immediate understanding
gut feeling · guesswork · gut instinct · instinct · hunch
Analyticssimplicity
Lack of complexity
straightforward · simple · easy · obvious · self-evident
- data analyticsExamining information for patterns
- analytical chemistryStudy of matter's composition
- analytical thinkingSystematic examination of parts
- analytical skillsAbility to examine systematically
- analytical mindReasoning capacity favoring examination
- sports analyticsData-driven athletic evaluation