search engine optimization
Website visibility practice
Search engine optimization, usually abbreviated SEO, refers to techniques for improving a website's visibility in search engine results.
The practice involves adjusting content, structure, and technical elements to rank higher when people search for relevant terms.
SEO encompasses both on-page factors like keywords and meta descriptions, and off-page factors like backlinks from other sites.
The company hired a consultant to handle their search engine optimization.
Link-based webpage ordering method
- crawlingMoving on hands, knees
- indexingSystematic organization for retrieval
- botsAutomated software agents
- spidersWeb-spinning eight-legged creatures
indexer · relevance · filtering · machine learning · natural language processing · semantic analysis · web scraping · render
Movement along routes
- clicksBrief sharp sounds
- visitorsPeople who come temporarily
- pageviewsPage load tallies
- sessionsPeriods for specific activities
conversion rate · impressions · click-through rate · rankings · Google Analytics · ROI · A/B testing · attribution
Website's page directory
- robots.txtCrawler directive file
- 404 errorsMissing webpage notifications
- metadataDescriptive information about content
- alt textWritten substitute for visuals
lazy loading · caching · SSL · HTTPS · AMP · structured data
Creating promotional text
- bloggingWriting online regularly
- articlesWritten works or items
- infographicsVisual representations of information
- qualityStandard or attribute
engagement · readability · freshness · originality · multimedia · headlines · informative · educational
backlinks
External pages citing yours
- disavowDeny any association
PageRank
Link-based webpage ordering method
- crawlingMoving on hands, knees
- indexingSystematic organization for retrieval
- botsAutomated software agents
spiders · indexer · relevance · filtering · machine learning · natural language processing · semantic analysis · web scraping · render · heuristics
meta tags
Webpage description snippets
- exact matchPerfect one-to-one correspondence
traffic
Movement along routes
sessions · conversion rate · impressions · click-through rate · rankings · Google Analytics · ROI · A/B testing · attribution · dwell time
sitemap
Website's page directory
- robots.txtCrawler directive file
- 404 errorsMissing webpage notifications
- metadataDescriptive information about content
alt text · lazy loading · caching · SSL · HTTPS · AMP · structured data
copywriting
Creating promotional text
- bloggingWriting online regularly
- articlesWritten works or items
- infographicsVisual representations of information
quality · engagement · readability · freshness · originality · multimedia · headlines · informative · educational · evergreen
search engine optimizationPPC
Picture postcard abbreviation
Google Ads · pay-per-click · banner ads · influencer marketing · native advertising
search engine optimizationprint advertising
Marketing in published media
television advertising · radio advertising · billboard advertising · direct mail · cold calling
search, engine, optimization, searches, searched, searching, searcher, engines, engineered