online ad

Pop-up sales pitch

An online ad is an advertisement displayed on the internet—on websites, social media, search results, or within apps.

Online ads range from banner images to video spots to sponsored posts that blend with regular content.

The format enables precise targeting based on user behavior: I keep seeing online ads for shoes I looked at once.

Related

native advertising · targeting · targeted ads · cookies · skip · annoying · viral · clickbait · monetize · ad revenue · revenue · sidebar · autoplay · retargeting · conversion · affiliate · display · social media ad

Categories
Opposites
medium/channel

online adprint ad

Purchased space in publications

billboard · newspaper ad · TV ad · magazine ad · radio ad

commercial vs. organic content

online adorganic content

Non-sponsored online material

user-generated content · native content · word of mouth · news article · blog post

Family

online, line, lines, lined, lining, liner, linear, lineage, lineal

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G