prime time
Evening broadcast hours
Prime time is the evening hours when television audiences are largest, typically 8 to 11 PM.
Networks schedule their most popular shows and charge highest advertising rates during prime time.
The phrase extends to any period of peak activity or importance: She's in the prime time of her career.
As an adjective: a prime-time lineup, prime-time advertising rates.
Evaluative scores assigned
- viewershipCollective television audience
- networksInterconnected groups or channels
- advertisersThose who market products
- commercialsPaid promotional broadcasts
sitcoms · lineup · schedule · Nielsen · audience · cable · streaming · broadcast
Period of peak flourishing
- golden agePeriod of peak prosperity
- pinnacleUtmost summit or spire
- zenithPoint straight overhead
- apexUppermost point or culmination
peak · culmination · high point · bloom · flourish · supremacy · ascendancy · height
ratings
Evaluative scores assigned
- viewershipCollective television audience
- networksInterconnected groups or channels
- advertisersThose who market products
commercials · sitcoms · lineup · schedule · Nielsen · audience · cable · streaming · broadcast · programming
heyday
Period of peak flourishing
- golden agePeriod of peak prosperity
- pinnacleUtmost summit or spire
- zenithPoint straight overhead
apex · peak · culmination · high point · bloom · flourish · supremacy · ascendancy · height · best years
- Media Termsbreaking news, TV show, sound bite, press release, comic strip
- Television Historygolden age, broadcast networks, network television, color TV, live broadcasts
- Fame Idiomsin the spotlight, center stage, in the limelight, household name, rising star
- TV broadcastssimulcast, delayed broadcast, breaking news, live coverage, morning show
- TV habitsbinge watching, channel surfing, season premieres, season finales, reruns
- TV lingoon air, off air, showrunner, cliffhanger, cue
prime timegraveyard slot
Unwatched broadcast hours
daytime · overnight · off-peak hours · late-night · early morning
prime timeobscurity
State of being unknown
minor league · back burner · B-list · second-tier · bargain basement
prime timeoff-peak
Outside busiest hours
wrong time · bad timing · downtime · off-season · slow period
time, prime, primary, times, timeless, timer, timely, primitive, primer