shoppable
Available for purchase
Shoppable describes content—images, videos, posts—that lets viewers purchase featured items directly.
A shoppable Instagram post includes links to buy the pictured clothing; a shoppable video lets you click on products as they appear.
The term emerged with e-commerce and social media integration, turning passive browsing into active buying.
Able to be pressed
- buyableAvailable for purchase
- checkoutPayment completion process
- one-clickPurchase with single action
- seamlessWithout visible joins
integrated · embedded · interactive · QVC · HSN · affiliate · dropshipping · marketplace
Ease of use
- frictionlessHaving no resistance
- monetizedConverted to revenue source
- commodifiedTurned into tradeable goods
- commercializedExploited for profit
capitalist · materialism · targeted · personalized · algorithm · retargeting · conversion
Curated fashion photo collection
- catalogOrdered list of items
- editorialPublication's official viewpoint article
- hotspotArea of notable activity
- collectionGathered set of items
Yet to happen
- kioskStandalone public booth
- touchscreenInput-sensitive display panel
- RFIDWireless identification via electromagnetic fields
- beaconGuiding light source
omnichannel · curbside · inventory · POS · display · signage · self-service · contactless
clickable
Able to be pressed
seamless · integrated · embedded · interactive · QVC · HSN · affiliate · dropshipping · marketplace
convenience
Ease of use
- frictionlessHaving no resistance
- monetizedConverted to revenue source
- commodifiedTurned into tradeable goods
commercialized · capitalist · materialism · targeted · personalized · algorithm · retargeting · conversion
lookbook
Curated fashion photo collection
in-store
Yet to happen
- kioskStandalone public booth
- touchscreenInput-sensitive display panel
- RFIDWireless identification via electromagnetic fields
beacon · omnichannel · curbside · inventory · POS · display · signage · self-service · contactless
Photo-sharing social platform
- TikTokShort-form video service
- PinterestImage curation platform
- influencerPerson with promotional reach
tagged · creator · sponsored · lookbook · haul · unboxing · swipeable · discovery · curated · trending
shoppableunbuyable
Impossible to purchase
unpurchasable · unavailable · aspirational · non-commercial · browsable
shoppableeditorial
Publication's official viewpoint article
informational · non-commercial · educational · journalistic · documentary
shoppablestatic
Without motion or change
passive · non-interactive · browsable · informational · unlinked
shop, shops, shopped, shopping, shopper, shoppers, shopkeeper, shopkeepers, shoplifter