hyping
Building the buzz
Hyping is building excitement or enthusiasm for something, often through exaggerated promotion or publicity.
Someone hyping a product, event, or person is generating buzz and anticipation: The studio has been hyping the film for months.
Self-hyping is boastful self-promotion.
The word often implies the reality won't match the buildup.
Claim beyond the facts
- pufferyOverblown self-promotion
- inflationSustained price level increase
- amplificationIncrease in intensity
- sensationalismOverhyped news coverage
embellishment · overstating · overselling · magnification · overblowing · stretching · spin · distortion
Promoting goods to consumers
- advertisingPaid promotional communication
- publicityMedia-driven awareness
- endorsementFormal expression of support
- boostingIncreasing force or level
touting · plugging · pitching · campaigning · broadcasting · sponsorship · influencing · advocacy
State of eager enthusiasm
- buildupGradual accumulation over time
- anticipationState of awaiting something
- fervorIntense emotional intensity
- frenzyViolent mental agitation
hoopla · ballyhoo · commotion · fanfare · viral · trending · momentum · fever pitch
Increasing pressure inside
- psyching upMental self-motivation beforehand
- firing upStarting with energy
- motivatingPrompting someone to act
- rallyingAssembling for unified action
amping up · energizing · revving up · rousing · stirring up · whipping up · galvanizing · electrifying
overstatement
Claim beyond the facts
- pufferyOverblown self-promotion
- inflationSustained price level increase
- amplificationIncrease in intensity
sensationalism · embellishment · overstating · overselling · magnification · overblowing · stretching · spin · distortion · misrepresentation
marketing
Promoting goods to consumers
- advertisingPaid promotional communication
- publicityMedia-driven awareness
- endorsementFormal expression of support
boosting · touting · plugging · pitching · campaigning · broadcasting · sponsorship · influencing · advocacy · exposure
excitement
State of eager enthusiasm
- buildupGradual accumulation over time
- anticipationState of awaiting something
- fervorIntense emotional intensity
frenzy · hoopla · ballyhoo · commotion · fanfare · viral · trending · momentum · fever pitch · word-of-mouth
pumping up
Increasing pressure inside
- psyching upMental self-motivation beforehand
- firing upStarting with energy
- motivatingPrompting someone to act
rallying · amping up · energizing · revving up · rousing · stirring up · whipping up · galvanizing · electrifying
- exaggerationoverstatement, exaggeration, magnification, amplification, embellishment
- MC skillsintroducing, announcing, hosting, stage presence, timing
- advocacypetition, advocating, protest sign, championing, picket sign
- spreading ideasspreading, teaching, sharing, promoting, broadcasting
- glorificationglorifying, glorification, exalting, exaltation, idolizing
hypingdownplaying
Diminishing perceived significance
understating · minimizing · underplaying · playing down · de-emphasizing
- hyping upExaggerating to excite
hype, hyper, hyperbole, hyped, hyperactive, hyperbolic, hypes, hypermarket, hyperlink