hyping up
Generating enthusiastic buzz
Hyping up means building excitement or enthusiasm, often through energetic promotion or encouragement.
You can hype up an event before it happens, hype up a crowd before a performance, or hype yourself up before a challenge: The DJ hyped up the audience before the headliner took the stage.
The phrase suggests generating anticipation that may or may not be justified by what follows.
- campaigningActively pursuing political support
- excitementState of eager enthusiasm
- advertisingPaid promotional communication
- exhilarationIntense joyful excitement
- enthusiasmIntense eager enjoyment
getting pumped · branding · exaggeration · momentum · fervor · rallying · publicity · cheerleading · spin · virality · anticipation · endorsement · pumping up · amping up · amplification · influence · trendsetting · clickbait
hyping updownplaying
Diminishing perceived significance
understating · playing down · minimizing · soft-pedaling · underselling
hyping upcalming down
Becoming less agitated
deflating · pouring cold water on · putting a damper on · bringing down · discouraging
hyping upburying
Covering with earth
glossing over · ignoring · overlooking · sidelining · suppressing