hypes
Drums up interest
Hypes is the verb form of hype, meaning to promote or publicize something aggressively, often with exaggeration: The studio hypes every movie as a must-see event.
Someone who hypes is building excitement, sometimes beyond what the thing deserves.
To hype up is to energize or excite: The coach hypes up the team before every game.
Publicly promote goods
- marketVenue for trade
- publicizeMake information widely available
- endorseGive official approval
- boostUpward push or increase
pitch · plug · sponsor · tout · ballyhoo · puff · trumpet · talk up
Unconfirmed circulating story
- gossipInformal talk spreading rumors
- chatterLight, rapid speech
- speculationUnproven theorizing or risky investment
- word-of-mouthInformation shared through conversation
excitement · anticipation · buildup · frenzy · fever · mania · hoopla · fanfare
Current popular trend
- voguePrevailing popular style
- fadShort-lived enthusiasm
- crazeShort-lived popular obsession
- bandwagonSurging popular cause
zeitgeist · viral · mainstream · FOMO · next big thing · phenomenon · movement · internet culture
advertise
Publicly promote goods
boost · pitch · plug · sponsor · tout · ballyhoo · puff · trumpet · talk up · build up
rumor
Unconfirmed circulating story
- gossipInformal talk spreading rumors
- chatterLight, rapid speech
- speculationUnproven theorizing or risky investment
word-of-mouth · excitement · anticipation · buildup · frenzy · fever · mania · hoopla · fanfare · commotion
fashion
Current popular trend
bandwagon · zeitgeist · viral · mainstream · FOMO · next big thing · phenomenon · movement · internet culture · meme
overstate
Represent as greater
overplay · overblown · sensationalize · dramatize · magnify · amplify · spin · puffery · overpromise · misleading
hypesdownplays
De-emphasizes significance of
understates · minimizes · plays down · soft-pedals · underplays
hypestrashes
Destroys or disparages
bashes · disparages · denigrates · criticizes · pans
- hyped upExcessively stimulated or promoted
- hype upPromote with enthusiasm
- hyping upExaggerating to excite
- media hypeInflated press coverage
- hype trainEscalating collective enthusiasm
- hypertension treatmentCare for elevated arterial pressure
hype, hyper, hyperbole, hyped, hyperactive, hyperbolic, hyperbolize, hyping, hyperlink