sham

Not the genuine

A sham is something false presented as genuine—a pretense or counterfeit: The election was a sham.

A person who pretends to be something they're not is also a sham: He's a sham and a fraud.

As a verb, to sham is to fake: shamming illness to avoid work.

The adjective describes things meant to deceive: sham outrage, sham marriages.

A pillow sham is a decorative cover—ornamental rather than functional.

deception

hoax

Deliberate deception for effect

  • charadeAbsurd or obvious pretense
  • conArgument against
  • scamDishonest money-making scheme

trickery · ruse · ploy · stratagem · subterfuge · chicanery · duplicity · guile · artifice · sleight

impostor

charlatan

Faker claiming false expertise

quack · mountebank · con artist · huckster · deceiver · cheat · trickster · impersonator · snake oil salesman · confidence man

fake

counterfeit

Fraudulent imitation

  • phonyFraudulent person or thing
  • bogusCounterfeit or fraudulent
  • spuriousFalse though appearing genuine

ersatz · imitation · forgery · pseudo · fabricated · simulated · artificial · dummy · replica · knockoff

pretense

feign

Pretend to have

play-act · impersonate · pose · dissemble · affect · put-on · facade · front · veneer · show

falsehood

lie

Deliberate falsehood

fib · fabrication · canard · whopper · mendacity · falsification · misrepresentation · prevarication · tall tale · invention

bedding

decorative pillow

Cushion for aesthetics only

ornamental · decorative · linen · bedspread · accent pillow

Categories
Opposites
authenticity

shamgenuine

Truly what it claims

authentic · real · true · original · bona fide

sincerity of expression

shamsincere

Genuinely felt, not feigned

genuine · heartfelt · earnest · honest · unaffected

value and quality

shamquality

Standard or attribute

premium · genuine · the real thing · valuable · master

Phrases
Family

shams, shammed, shamming, shamrock, shamer

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Negative · Everyday, not technical · Rated G