brand ambassadors

Company face people

Brand ambassadors is the plural of brand ambassador, a person who represents and promotes a company or product, typically through personal endorsement and social media presence.

The role blurs the line between employee and influencer—some are paid staff, others are customers who receive free products or perks in exchange for public enthusiasm: The cosmetics company recruited college students as brand ambassadors.

Opposites
brand relationship

brand ambassadorswhistleblowers

Those exposing organizational misconduct

boycotters · complainants

visibility and identification

brand ambassadorssilent majority

Presumed moderate, publicly mute multitude

general public · the masses

role in marketing ecosystem

brand ambassadorsbrand managers

Overseers of product identity

corporate executives

Family

brand, ambassadors

Familiarity
Top 500,000
Profile
Used worldwide · Concrete · Rated G