endorsement deal
Paid celebrity promotion
An endorsement deal is a contract in which a company pays a public figure—typically an athlete, celebrity, or influencer—to promote its products or brand.
The celebrity lends their reputation and visibility in exchange for compensation: She signed a multimillion-dollar endorsement deal with Nike.
Such arrangements range from appearing in advertisements to simply being seen using the product.
- sponsorshipFunded endorsement arrangement
- contractEnforceable written agreement
- brandCompany's product line name
- brand ambassadorPaid company promoter
- athleteSports competitor
celebrity · big name · star power · ambassador · Nike · Gatorade · commercial · ad campaign · advertising · social media · partnership · signing · signing bonus · lucrative · spokesperson · campaign · product · promotion
- publicitypublicity, PR, press conference, publicist, press release
- contractsbinding contracts, contract length, lease, clause, contract terms
- licensinglicense agreement, licensing board, application fee, license renewal, license fee
- showbizHollywood, Bollywood, Tinseltown, backstage, behind the scenes
- collaborationscollaborators, joint task force, joint project, duo, coalition forces
- Sports AwardsMVP, gold medal, silver medal, Gold Glove, bronze medal
endorsement dealbrand boycott
Refusing to purchase from company
negative review · disparagement · public condemnation · cease and desist
endorsement, deal, endorse, endorsed, endorser, endorsers, endorsing, endorsements, deals