trade show
Vendor exhibition event
A trade show is a large exhibition where businesses in a particular industry display their products and services to potential buyers, typically other businesses rather than consumers.
Companies set up booths to demonstrate new offerings, network with clients, and scout competitors: We're unveiling the new model at the trade show in Vegas.
Also called a trade fair or expo.
Large public display event
- conventionAgreed standard of behavior
- fairImpartial and unbiased
- showcaseCabinet for displaying items
- hallInterior connecting pathway
venue · floor · pavilion · gallery · display · spectacle · visitor · attendee
Upright support structure
- kioskStandalone public booth
- displayPresentation for viewing
- stallEnclosed compartment or delay
- counterFlat service surface
banner · signage · graphics · lighting · layout · setup · teardown · backdrop
People you know professionally
- connectionsRelationships between things
- schmoozingCasual strategic socializing
- minglingCasual social interaction
- business cardsPrinted contact information handouts
handshakes · meetings · introductions · elevator pitch · icebreakers · collaboration · partnerships · leads
Promoting goods to consumers
- advertisingPaid promotional communication
- brandingCreating distinctive identity
- launchSet into motion
- campaignOrganized effort toward goal
publicity · sponsorship · press release · media coverage · pitch · endorsement · influencer · announcement
Distinct division of whole
- B2BEnterprise-to-enterprise commerce
- marketplaceVenue for commerce
- commerceExchange of goods, services
- verticalAt right angles groundward
niche · vendors · suppliers · buyers · distributors · wholesale · retail · manufacturers
expo
Large public display event
- conventionAgreed standard of behavior
- fairImpartial and unbiased
- showcaseCabinet for displaying items
hall · venue · floor · pavilion · gallery · display · spectacle · visitor · attendee · exhibitor
stand
Upright support structure
counter · banner · signage · graphics · lighting · layout · setup · teardown · backdrop · table
contacts
People you know professionally
- connectionsRelationships between things
- schmoozingCasual strategic socializing
- minglingCasual social interaction
business cards · handshakes · meetings · introductions · elevator pitch · icebreakers · collaboration · partnerships · leads · prospects
marketing
Promoting goods to consumers
- advertisingPaid promotional communication
- brandingCreating distinctive identity
- launchSet into motion
campaign · publicity · sponsorship · press release · media coverage · pitch · endorsement · influencer · announcement · unveiling
sector
Distinct division of whole
- B2BEnterprise-to-enterprise commerce
- marketplaceVenue for commerce
- commerceExchange of goods, services
vertical · niche · vendors · suppliers · buyers · distributors · wholesale · retail · manufacturers · competitors
- exposexpo, world's fair, pet expo, gaming expo, comic con
- Industry Eventsfilm festival, premiere, red carpet, fashion week, gala
- public gatheringspublic assembly, mass gathering, concert, gathering, festival
- business eventsconference, seminar, annual meeting, workshops, expo
- marketing eventsexpo, product launch, grand opening, press conference, promotional tour
- tech exposE3, tech fair, exhibitors, booths, expo
trade showopen house
Unrestricted visiting period
community festival · street fair · public market · open-air market · flea market
trade showart exhibition
Public display of creative works
museum exhibit · science fair · cultural festival · academic conference · charity event
trade showretail store
Commercial sales establishment
shopping mall · online shopping · e-commerce · big-box store · department store
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