sponsorship deals
Paid promotional agreements
Sponsorship deals are agreements in which a company pays to associate its brand with an athlete, team, event, or celebrity.
The sponsor provides money or goods; the sponsored party provides visibility—wearing logos, appearing in advertisements, or endorsing products.
She signed a multimillion-dollar sponsorship deal with Nike.
Such arrangements are central to professional sports and entertainment economics.
- broadcasting rightsPermission to air media
- advertising revenueEarnings from selling promotions
- media coverageReporting by news outlets
- corporate partnershipsFormal inter-company collaborations
- brandingCreating distinctive identity
donation drives · brand partnerships · logo placement · athletic scholarships · celebrity endorsements · brand ambassador · licensing agreements · fan engagement · ticket sales · naming rights · advertising slots · influencer marketing · promotional campaigns · charitable funding · endorsement · advertising campaigns · negotiate · sign on the dotted line
- publicitypublicity, PR, press conference, publicist, press release
- revenue streamsad revenue, subscription, commissions, fees, direct sales
- Exclusive Rightsdistribution rights, territorial rights, first refusal, sole supplier, broadcast rights
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- business financeaccounting, balance sheet, revenue stream, profit margin, budget
- bodybuildingbodybuilding, muscle, bodybuilders, Mr. Olympia, posing
sponsorship dealscharitable donations
Gifts to worthy causes
philanthropy · anonymous donations · pro bono work · volunteering · gift giving
sponsorship dealsself-funding
Paying one's own way
bootstrapping · grassroots funding · self-reliance · financial independence · crowdfunding