fan engagement
Supporter participation activities
Fan engagement is the interaction between entertainment properties—sports teams, musicians, media franchises—and their audiences.
The term covers everything from social media responses to stadium attendance to merchandise purchases.
Marketing departments measure fan engagement to gauge loyalty and enthusiasm: The team's fan engagement numbers spiked after the championship run.
Higher engagement typically translates to higher revenue.
- social mediaOnline content-sharing platforms
- comment sectionsOnline reply zones
- live performancesUnrecorded shows with audiences
- live streamingReal-time online broadcast
- watch partiesGroup events for shared viewing
stan culture · fan theories · user-generated content · remix culture · cosplay · fan conventions · influencer marketing · fan art · fan fiction · gamification · fan clubs · loyalty programs · blogs · meet-and-greets · behind the scenes · memes · charity events · podcasts
- showbizHollywood, Bollywood, Tinseltown, backstage, behind the scenes
- music promotionpress release, press kit, publicist, publicity, radio play
- publicitypublicity, PR, press conference, publicist, press release
- fandomfandom, fandoms, fan club, fan base, fanbase
- Sports Marketingsponsorship, endorsements, naming rights, merchandise, broadcast rights
- sports brandinglogo, mascot, jersey, uniform, team colors