endorsement deals

Celebrity product contracts

Endorsement deals are contracts in which a company pays a public figure—typically an athlete, celebrity, or influencer—to promote its products or services.

The celebrity lends their image, name, or reputation to the brand in exchange for compensation: She signed endorsement deals with three major sportswear companies.

The value depends on the endorser's fame, credibility, and audience reach.

Opposites
commercial compensation

endorsement dealspro bono work

Free professional services

volunteer work · philanthropy · charity work · humanitarian work · community service

publicity type

endorsement dealsscandals

Publicized shameful acts

bad press · controversy · blacklisting

Family

deal, endorse, endorsement

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G