cause marketing
Purpose-driven promotion
Cause marketing is a business strategy that links a company's products or services to a charitable cause or social issue.
A portion of sales revenue goes to the cause, while the company benefits from improved public image and customer loyalty: The yogurt brand's cause marketing campaign donated to breast cancer research.
Critics note it can prioritize corporate image over meaningful impact.
- ethical sourcingProcurement respecting people and planet
- fundraising campaignsOrganized efforts soliciting donations
- shared goalsAims pursued together
- crowdfundingRaising capital from masses
- sustainabilityCapacity to endure indefinitely
philanthropy · fair trade · community development · volunteer programs · sponsorships · environmental stewardship · pink ribbon · diversity initiatives · loyalty programs · crisis management · social good · giving back · influencer partnerships · social enterprise · user-generated content
- marketingadvertising, ad campaign, advertisements, ads, brand strategy
- fundraisingdonation, donations, donor, donors, fundraiser
- activismboycotts, activists, activist, advocate, demonstrating
- business ethicscode of conduct, ethics code, codes of conduct, ethics training, ethics committee
- ethical marketingtransparency, honesty, accountability, fair competition, disclosure
- online givingonline donation, donation page, donation form, text-to-give, crowdfunding
cause marketinggreenwashing
False sustainability claims
performative activism · woke-washing · charitable giving · virtue signaling · anonymous donation
cause, causes, caused, causing, causal, causation, causative, market, markets