influencer deal

Paid promotional agreement

An influencer deal is a paid arrangement between a brand and a social media personality to promote products or services.

The influencer creates content—posts, videos, stories—featuring the brand in exchange for money, free products, or both.

She landed a six-figure influencer deal with a skincare company.

These arrangements range from one-off sponsored posts to long-term ambassador relationships, and disclosure requirements mean you'll often see #ad or #sponsored attached.

Related

ambassador · content · content creator · paid · promotion · contract · usage rights · commission · flat fee · affiliate · Instagram · TikTok · hashtag · disclosure · gifted · free product · campaign · follower

Opposites
commercial arrangement type

influencer dealgrassroots advocacy

Citizen-led political action

word-of-mouth

content authenticity

influencer dealorganic content

Non-sponsored online material

user-generated content · word of mouth · community engagement · personal testimony

marketing approach

influencer dealpress release

Official statement for media

direct mail · TV commercial · print ad · radio spot

Family

influencer, deal, influence, influenced, influencing, influences, influential, influentially, deals

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Everyday, not technical · Rated G