celebrity endorsement
Star-powered product pitch
Celebrity endorsement is when a famous person publicly supports or promotes a product, service, or cause.
The celebrity's visibility and appeal are meant to transfer to whatever they're endorsing: The sneaker company paid millions for her celebrity endorsement.
The practice assumes consumers will trust or emulate people they admire, though audiences have grown more skeptical of paid partnerships.
- famousWidely known, much recognized
- big nameFamous, influential person
- sponsorFunder of activities
- paid partnershipCompensated promotional arrangement
- brandCompany's product line name
brand deal · ambassador · advertisement · influence · social media influencer · marketing · testimonial · star · product · campaign · Super Bowl ad · athlete · deal · contract · promotion · trust · fame · pitch
- endorsement dealsbrand ambassador, sponsorship, product placement, influencer deal, brand partnership
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- endorsementsspokesperson, recommendation, top pick, approval, best of
- direct salesbuy now, order now, call now, call to action, toll-free number
- fashion marketingfashion model, fashion photographer, fashion shoot, fashion show, fashion spread
- marketing tacticsword of mouth, referrals, viral marketing, SEO, brand loyalty
celebrity endorsementgrassroots marketing
Organic, community-based advertising
user-generated content · viral marketing · influencer marketing · product placement
celebrity, endorsement, celebrities, celebrate, celebrated, celebrating, celebration, celebrations, celebratory