spokespeople
Authorized public communicators
Spokespeople is the plural of spokesperson—individuals who speak officially on behalf of an organization, group, or cause.
The term emerged as a gender-neutral alternative to spokesman and spokeswoman: Company spokespeople declined to comment.
The spokespeople for various advocacy groups held a joint press conference.
Chosen representatives or assigns
- proxiesAuthorized stand-ins
- agentsThose who act for others
- emissariesOfficial representatives sent abroad
- liaisonsContacts bridging organizations
intermediaries · surrogates · figureheads · mouthpieces · advocates · champions · ambassadors · envoys
Strategic communication management
- public relationsOrganizational reputation management
- communications directorManages institutional messaging
- press secretaryOfficial media liaison
- media relationsManaging organizational press contact
brand ambassador · damage control · crisis management · investor relations · marketing · publicity · image management · reputation management
Formal journalist gatherings
- statementsExpressed claims or declarations
- announcementsOfficial statements to many
- briefingsShort informational meetings
- interviewsFormal evaluative conversations
public speaking · broadcasting · reporting · messaging · talking points · soundbites · quotes · responses
Quality inspiring trust
- trustworthinessQuality of being reliable
- charismaMagnetic personal appeal
- influencePower to affect others
- eloquencePersuasive verbal grace
rhetoric · appeal · endorsement · convincing · messaging · framing · spin · reputation
delegates
Chosen representatives or assigns
- proxiesAuthorized stand-ins
- agentsThose who act for others
- emissariesOfficial representatives sent abroad
liaisons · intermediaries · surrogates · figureheads · mouthpieces · advocates · champions · ambassadors · envoys · appointees
PR
Strategic communication management
- public relationsOrganizational reputation management
- communications directorManages institutional messaging
- press secretaryOfficial media liaison
media relations · brand ambassador · damage control · crisis management · investor relations · marketing · publicity · image management · reputation management
press conferences
Formal journalist gatherings
- statementsExpressed claims or declarations
- announcementsOfficial statements to many
- briefingsShort informational meetings
interviews · public speaking · broadcasting · reporting · messaging · talking points · soundbites · quotes · responses · clarifications
credibility
Quality inspiring trust
- trustworthinessQuality of being reliable
- charismaMagnetic personal appeal
- influencePower to affect others
eloquence · rhetoric · appeal · endorsement · convincing · messaging · framing · spin · reputation · authority
campaigning
Actively pursuing political support
- lobbyingAdvocating to decision-makers
- activismDirect effort for reform
- awarenessState of perceiving reality
causes · reform · rights · justice · policy · petitioning · grassroots · nonprofit · charity · protest
- broadcast advertisingTV commercials, radio spots, commercials, ad spots, spot ads
- opinion makerspundits, commentators, columnists, editorialists, op-ed writers
- endorserscelebrity endorsers, brand ambassadors, pitchmen, influencers
- influential citizensleaders, politicians, public figures, community leaders, civic leaders
- leadersleader, boss, leaders, bosses, chiefs
- professionalsdoctor, nurse, lawyer, engineer, dentist
spokespeopleaudience
Gathered viewers collectively
listeners · recipients · spectators · observers · the public
spokespeopledecision-makers
Those with choosing power
principals · leaders · executives · bosses · authorities
spokespeopleanonymous sources
Unidentified information providers
leakers · whistleblowers · informants · deep throats · silent partners
people, spokes, spokesman, spokesperson, spokeswoman, spokespersons, spokesmodel